Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Latin Influence Reaching Fever Pitch Within Food, Beverages

Kraft, General Mills, Kellogg and Unilever all have ambitious programs trying to
reach Hispanic consumers. That’s not even touching on the innumerable, ambitious
efforts being unfurled to capitalize on non-Hispanics’ increasing passion for
both “mainstream” and more adventurous Hispanic-influenced food and drinks. “The
yearning to experiment with all foods Hispanic has practically become a Latin
fever in the United States,” says Packaged Facts.


MediaPost Publications – Latin Influence Reaching Fever Pitch Within Food, Beverages – 08/22/2007

Maybe not today, but if you’re in the food and beverage (F&B) business, the growing crossover appeal of the Hispanic milk-and-fruit-based blended drink known as a licuado is more than likely to play a direct or indirect role in your company’s future (if it isn’t doing so already).


Filed under: Consumer, CPG, Hispanics, trends

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