Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Latin Influence Reaching Fever Pitch Within Food, Beverages

Kraft, General Mills, Kellogg and Unilever all have ambitious programs trying to
reach Hispanic consumers. That’s not even touching on the innumerable, ambitious
efforts being unfurled to capitalize on non-Hispanics’ increasing passion for
both “mainstream” and more adventurous Hispanic-influenced food and drinks. “The
yearning to experiment with all foods Hispanic has practically become a Latin
fever in the United States,” says Packaged Facts.

~A

MediaPost Publications – Latin Influence Reaching Fever Pitch Within Food, Beverages – 08/22/2007
GOT LICUADOS?

Maybe not today, but if you’re in the food and beverage (F&B) business, the growing crossover appeal of the Hispanic milk-and-fruit-based blended drink known as a licuado is more than likely to play a direct or indirect role in your company’s future (if it isn’t doing so already).

Advertisements

Filed under: Consumer, CPG, Hispanics, trends

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,652 hits
%d bloggers like this: