Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Now, Bluetooth ads in bars and eateries

The network allows advertisers to invite patrons
to download video content sitting at the bar or a table for drinks or
dinner.

~A


Media Life Magazine – Now, Bluetooth ads in bars and eateries
We’ve seen plenty of Bluetooth campaigns, and they usually involve ads on public phones or bus shelters that send messages to passersby with Bluetooth-enabled devices, offering them downloadable content.

One potential problem with these, however, is they usually target commuters on the go, with less likelihood that the target will download the content.

Advertisements

Filed under: Consumer, digital, downloads, Mobile

2 Responses

  1. JPF says:

    BlueBlastMedia has been serving Bluetooth ad content in NYC bars for since Aug 2006.

  2. Pricepoints aka randy price says:

    First there was SPAM, then there was BLAM

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,622 hits
%d bloggers like this: