Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Big Spenders On Their Way Back To College

College students are planning to spend  more on back-to-school this year than in years past. Freshman are expected to spend the most, while sophomores are expected to spend the least.

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Center for Media Research – Daily Brief
According to the NRF, from a study conducted by BIGresearch, students and their parents will spend a combined average of $956.93 on back-to-college merchandise, up from last year’s $880.52, for a total of $47.3 billion gearing up for college.

Freshmen, many with gift cards and cash from graduation gifts, will spend the most this year ($1,193.60). Sophomores, with an average of $748.29, are expected to spend the least.

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