Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

For 2008 Olympics Campaigns, the Starter’s Gun Went Off This Month

Olympic sponsors celebrated the start of the one-year countdown to the
opening ceremonies with marketing initiatives intended to break through
the hype.

~A

For 2008 Olympics Campaigns, the Starter’s Gun Went Off This Month – New York Times
WITH less than a year to go until the 2008 Summer Games, the Olympic rings are everywhere in Beijing. How is an advertiser, even an official sponsor, supposed to stand out?

Olympic sponsors like Coca-Cola, McDonald’s and Lenovo, the Chinese computer maker that bought I.B.M.’s PC business, celebrated the start of the one-year countdown to the opening ceremonies, on Aug. 8, with marketing initiatives intended to break through the Olympics ad hype.

Coca-Cola took over about a third of the bus shelters in Beijing —
2,008 of them, to be precise — in what it called “the biggest outdoor
advertising presence ever seen in China.”

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Filed under: advertising, Branded Entertainment, CPG, Olympics, OOH

One Response

  1. […] For 2008 Olympics Campaigns, the Starter's Gun Went Off This Month By Ali Olympic sponsors like Coca-Cola, McDonald's and Lenovo, the Chinese computer maker that bought IBM's PC business, celebrated the start of the one-year countdown to the opening ceremonies, on Aug. 8, with marketing initiatives intended … Consumer Lab – https://consumerlab.wordpress.com […]

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