Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Moms Depend on Web Search: Study

It’s not surprising to hear that 89% of moms use the Internet at least twice a day, or that 86% say they rely on search engines to find Web info.

According to a new study, offline sellers can benefit almost as much as e-commerce merchants from the access search gives to the mother demographic.

~A

Moms Depend on Web Search: Study
Eighty-nine percent of household moms use the Internet at least twice a day, and 86% say they rely on search engines to find Web information. And advertisers looking to sell to mothers should be sure to integrate search marketing into their campaigns, a new study from digital marketing firm DoubleClick found.

The study, “Searcher Moms: A Search Behavior and User Study” found that offline sellers can benefit almost as much as e-commerce merchants from the access search gives to the mother demographic. Seventy percent of mothers use search engines to research an online purchase, but 57% said they also use Google, Yahoo and their ilk to study up on offline buys; 64% use search engines to locate brick-and-mortar stores for their shopping.

Advertisements

Filed under: Consumer, CPG, digital, families, Moms, online retail, shopping, websites, Women

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,874 hits
%d bloggers like this: