Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Jockey Goes Viral in New Push for Undies

All those years of dancing in your underwear will finally pay off. Jockey is launching 2 new websites – Stopsquirming.com where you can watch videos of a man and a woman acting out uncomfortable underwear situations, and jockeyunderwars.com where consumers can upload videos of themselves dancing in… oh yes – their tighty whities.

C.

Jockey Goes Viral in New Push for Undies

NEW YORK — In a bid to reach a younger, hipper audience, Jockey is launching a pair of Web sites built for viral appeal.

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Filed under: Consumer, Promotions, UGM

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