Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Moms search to shop

Moms are more tech savvy than ever. They are constantly using the internet to research products before purchasing online or in a store.
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Moms search to shop – Daily Brief

DoubleClick Performics recently released data resulting from a usage study targeting “moms,” and completed in cooperation with Microsoft and ROI Research, which showed that of the nearly 1,000 moms surveyed, 89 percent use the Internet at least twice/day, and 90 percent have been using it for more than seven years. 86 percent of respondents said search engines are the most efficient way to find information.

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Filed under: Internet, Moms, shopping

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