Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Music’s New Mating Ritual

The world of music is constantly expanding, and the rate at which it is growing has increased incredibly with the internet. Artists have an ability to get their music out to the public without the help of a record label or producer – this gives the musician more artistic freedom than ever before. This freedom has encouraged artists to develop their own styles of music by building off of various established genres.
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Music’s New Mating Ritual – WSJ.com

The music world is getting thick with hybrids, or cryptically named blends of established styles. Indie Hindi, for example, is traditional Indian vocals tinged with edgy American-style rock. Socaton is dance music that has elements of rap, calypso and reggae. The number of genres is up more than 40% over the past four years, by one measure — Gracenote, which maintains the music-classification system used by major sites like Yahoo and iTunes, now recognizes more than 1,800 genres. It recently added “hyphy,” a jittery form of hip-hop from the San Francisco area.

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Filed under: Internet, music, social networking

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