Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Some marketers stretch with school pitches

Since back-to-school is top of mind for so many parents and students this time
of year, many marketers are tying in with the new school year–even if it’s
sometimes a real stretch. Besides necessities, such as pencils and spiffy new
jeans, this season’s back-to-school marketing comes crammed with pitches for
such unlikely items.

~A

Some marketers stretch with school pitches – USATODAY.com
Some unlikely marketers are trying to hitch a ride on the $18 billion back-to-school gravy train.

Besides necessities such as pencils, paper and spiffy new jeans, this season’s back-to-school marketing mayhem also comes crammed with pitches for such unlikely items as cellphones, ice cream and hand sanitizers. Even pro football gets involved.

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Filed under: advertising, CPG, families, kids, living target, Moms

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