Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Sponsors are winners in online contests

So the Internet is littered with contests looking for the funniest
stand-up comedian, the hippest-looking shoe, the most creative haiku.
Most of them are connected to some sort of marketing campaign, which
entrants don’t seem to mind. And sponsors don’t mind if contest entries
are harebrained or nonsensical or even deadly dull.

~A

Sponsors are winners in online contests – Los Angeles Times
Anyone who has ever tried to win an online contest could learn something from Adrian Piccardi.

Piccardi, a 20-year-old freelance movie editor, has netted $23,000 in the last eight months by taking first place in three best-video competitions, campaigning by giving away beer and reaching out to more than 100,000 “friends” on MySpace for votes.

He’s a marketer’s dream. By going to extraordinary lengths to persuade people to cast ballots in online contests, Piccardi has sent hundreds, even thousands, of users to websites that are trying to sell something.

Advertisements

Filed under: advertising, Consumer, content, digital, Promotions, social networking, Sponsorship, trends, viral, websites, youtube

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,573 hits
%d bloggers like this: