Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Your Ad Here, on My S.U.V.? And You’ll Pay?

Tens of thousands of motorists have signed up to have their cars and
trucks wrapped in advertisements in exchange for a stipend up to $800 a
month.

~A

Your Ad Here, on My S.U.V.? And You’ll Pay? – New York Times
Some companies pay millions to have their logos on Dale Earnhardt Jr.’s racecar, but others prefer to pay Brian Katz $500 or more a month for space on his Ford Expedition.

Mr. Katz, 32, of Manhattan, is one of the tens of thousands of motorists who have signed up to have their cars and trucks wrapped in advertisements in exchange for a stipend up to $800 a month.

These offers are becoming so popular that car owners have been willing to limit where they shop and abide by a code of conduct while they are behind the wheel.

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Filed under: advertising, Consumer, Mobile

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