Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

8 Of 10 Americans Know About Blogs; Half Visit Them Regularly

Blog – has become a common word among Internet users. Most people seem to understand what it is, but may not grasp the breadth of it’s use. Some people will read the blogs of their friends and family who are far away or traveling to keep up with their everyday lives, but blogging is also becoming true journalism in its own right. In many cases, blogs have become the only way in which some people get their news. New research from Marketing Daily takes a look at who knows about blogs and how Americans are using them.
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MediaPost Publications – 8 Of 10 Americans Know About Blogs; Half Visit Them Regularly – 08/29/2007

According to an exclusive Marketing Daily study, eight out of 10 Americans know what “blog” means, and almost half have visited the blogosphere–some as often as daily.

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Filed under: Blogroll, Consumer, Internet, Media

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