Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Miller Lite Auctions Game-Day Home Visits By Ex-Football Greats

An auction from Miller Lite will give one lucky consumer the the opportunity to have Ex-football greats come to their home and watch some football. The proceeds from the bids for the visit will benefit The V Foundation for Cancer Research.  The prize doesn’t end with  the visit, but the winning bidder will also receive a trip to Vegas for the annual Miller Lite Super Party.
C.

MediaPost Publications – Miller Lite Auctions Game-Day Home Visits By Ex-Football Greats – 08/29/2007

WHO WOULDN’T WANT JOE THEISMANN serving up the chips and dip as well as the Miller Lite in their own living room while they enjoy a Sunday afternoon of football?

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Filed under: Beer, Promotions, sports

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