Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Thwock, Gulp, Kaching! Beer Pong Inspires Inventors

Young entrepreneurship is going strong, and sometimes ideas come from unlikely places. Beer Pong is a new inspiration to some recent college grads who have invented some items to help the game move beyond the college realm – with specialized tables, portable tables, no spill mats and websites. While some college campuses are banning the beer pong paraphernalia, the beer companies are trying to get in on the phenomenon without promoting binge drinking.
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Thwock, Gulp, Kaching! Beer Pong Inspires Inventors – WSJ.com

CHICAGO — Sick of cleaning sticky floors after bouts of beer pong, a popular campus drinking game, recent Northwestern University graduates Andy Wright and Mike Johnson put their engineering degrees to use. They devised a triangular rubber mat that helps keep plastic cups of beer from toppling over.

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Filed under: Beer, Games

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