Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Bacardi Launches First Campaign For Grey Goose Vodka

Grey Goose is launching a new ad campaign that aims to capture moments, people, places and events in the lives
of Grey Goose consumers, revealing their lifestyles of “discerning taste.”

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MediaPost Publications – Bacardi Launches First Campaign For Grey Goose Vodka – 08/30/2007
WITH THE U.S. OPEN IN full swing, Bacardi is launching a new ad campaign for its Grey Goose Vodka, its first since buying the brand from the late Sidney Frank three years ago.

The effort, “Discerning Lifestyles,” debuts in conjunction with the ongoing U.S. Open Tennis Championships in Flushing Meadows, N.Y., in which Grey Goose Vodka is–for the first time–a promotional partner. The advertisements will surround broadcast coverage on the USA Network and will also appear on target outlets such as the Golf Channel, ESPN, and HD Networks and in print outlets such as BlackBook, Departures, GQ, Golf Digest, Travel + Leisure, Vanity Fair and Wine Spectator.

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Filed under: advertising, Consumer, living target, trends

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