Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Message in the Drink Bottle: Recycle

First, people started to drink more water as a healthier alternative to soda. Now the packaging water comes in (as well as all other drinks) is the unhealthy part – unhealthy in terms of our warming planet. Some manufacturers like Coke & Pepsi are putting plans in place to tackle the recycling problem.
C.

Message in the Drink Bottle: Recycle – WSJ.com

Things are starting to change. Following months of unflattering news coverage, press releases and even a resolution by the U.S. Conference of Mayors calling for research into the impact of discarded bottles on municipal waste, the beverage industry is stepping up efforts to promote recycling and use more recycled plastic in production of its soda, water, juice and tea bottles. Some companies are reformulating containers to reduce the amount of plastic.

Powered by ScribeFire.

Advertisements

Filed under: Consumer, CPG, eco-friendly, environment

One Response

  1. Justin says:

    I found a site that helps the environment by reducing the amount of postal junk mail you have. It saves a lot of trees too! It only costs $2.95 a month for this service. You can cut down on the number of credit card offers, catalogs, flyers, sales promotions, and inserts. They will even plant a tree on your behalf when you sign up! Let’s all do our part to help the environment. Here’s the URL.
    http://www.USJunkMail.com/default.htm?refer=JUSTINT8390

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,699 hits
%d bloggers like this: