Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Organic Food Labeling Confusing, Says Consumer Survey

While organic food labeling was originally meant to help consumers make their decisions about the products the purchase – the labeling is in fact confusing consumers more and more.

Organic Food Labeling Confusing, Says Consumer Survey

Consumers remain confused about the use of organic product claims, which has led to people increasingly opting for locally grown food instead, according to a new survey seen on

The responses from 850 natural and organic product consumers also revealed a mistrust of the U.S. Department of Agriculture’s (USDA) organic seal, and concerns that the agency’s organic standards were declining or weaker than they would like.

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Filed under: Consumer, CPG, organics

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