Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Coors Creates New Unit To Develop High-End Beers

We’ve been hearing for a while that big beer companies are making their way into the premium beer market. Coors has now created a subsidiary that will develop high-end beers to keep up with consumer preferences.
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Coors Creates New Unit To Develop High-End Beers – WSJ.com

AC Golden Brewing Co. will “introduce above-premium beers to the marketplace” at a deliberate pace, Coors Brewing, a unit of Molson Coors Brewing Co., told beer wholesalers in an email last week. The “patient selling model” will contrast with the “usual brewer process of full-blown, national rollouts that are very expensive and have had only limited success historically.”

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Filed under: Beer, Consumer

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