Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

High-End Brands Expand, And Austin Gets a Makeover

As America gets richer, areas outside of New York and L.A. are lining up for designer brands.

~A

High-End Brands Expand, And Austin Gets a Makeover – WSJ.com
AUSTIN, Texas — This is the year high-end retail discovered Austin.

While Dallas and Houston have long tended toward gowns and spangles, this intellectual hub — home of the University of Texas, the state capital and some 700,000 people — had a jeans and T-shirt reputation. But now, as new technology wealth comes to town and the local charity-gala circuit booms, Austin has become one of dozens of U.S. cities undergoing a fashion and luxury-goods makeover.

This year, some 30 high-end retailers have opened boutiques in Austin, including Tiffany & Co., Michael Kors, Ralph Lauren, David Yurman, Louis Vuitton and Burberry. These names — the vast majority represented in Austin for the first time — are among the retail tenants of a $250 million shopping and residential complex, Domain, that Indianapolis-based developer Simon Property Group Inc. opened in March. Neiman Marcus, which has exclusive rights to sell Chanel and other labels here, is the anchor tenant.

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Filed under: clothing, Consumer, fashion, living target, shopping

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