Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Lexus Runs Virtual Wii Tennis Open Near The Real One

Capitalizing on both the popularity of the U.S. Open and of Nintendo’s Wii gaming system, Lexus will be holding its own tennis tournament at Rockefeller Center this week. Consumers will battle one another in Wii tennis to win a Lexus.

Many marketers are using Wii to connect with their consumers.


Lexus Runs Virtual Wii Tennis Open Near The Real One
In the shadow of the U.S. Open Tennis Tournament, Lexus will run its own virtual tennis tournament in New York City’s Rockefeller Center this week, with a Lexus lease as the top prize.

The Lexus Virtual Open at Rockefeller Center will pit tennis and gaming enthusiasts against each other on Nintendo’s Wii gaming console. Participants will play on a scaled-down tennis court, at Lexus-branded kiosks and out the back of Lexus vehicles that will be on display during the ersatz tourney on Sept. 4-7, with matches running from 7 a.m. to 7 p.m. daily.


Filed under: advertising, Consumer, digital, entertainment, experiential, Games, Gaming, Promotions, wii

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