Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Pernod Launches ‘Responsibility’ Campaign On Alcohol Abuse

Pernod Ricard, the second-largest spirits and wine company is launching a campaign that focuses on drunk driving.

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MediaPost Publications – Pernod Launches ‘Responsibility’ Campaign On Alcohol Abuse – 09/04/2007
A PUBLIC SERVICE CAMPAIGN THAT focuses on drunk driving, underage consumption and binge drinking was unveiled on Friday–not by Mothers Against Drunk Driving or that group’s ilk but by the marketer of such products as Chivas Regal and Stolichnaya.

Pernod Ricard USA, a unit of Pernod Ricard SA, the world’s second-largest spirits and wine company, published full-age ads in USA Today and launched the complementary acceptresponsibility.org.

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Filed under: advertising, caused based marketing, spirits

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