Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

AT&T, Verizon Target Young, Old Potential Subscribers

The latest moves by the wireless carriers highlight a growing trend among
wireless carriers to aim their marketing messages squarely at the specific age
groups who use them. These segments won’t generate big bucks, but analysts say
carriers will continue to target on the advice of equity investors who demand to
see sustainable wireless subscriber growth.

~A

MediaPost Publications – AT&T, Verizon Target Young, Old Potential Subscribers – 09/05/2007
WIRELESS CARRIERS STEPPED UP SERVICES Tuesday that target specific demographics. In separate announcements, AT&T and Verizon Wireless introduced offerings for parents with young school-age children and consumers ages 65 and above–two market segments that Wall Street analysts say have potential for revenue growth.

The latest moves by AT&T and Verizon Wireless highlight a growing trend among wireless carriers to aim advertising and marketing messages for services squarely at the specific age groups who use them. These segments won’t generate big bucks, but analysts say carriers will continue to target specific markets on the advice of equity investors who demand to see sustainable wireless subscriber growth.

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Filed under: Consumer, Customization, digital, families, living target, Mobile

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