Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Online shopping growth to slow in next decade

Most people who haven’t dabbled in online retailing are likely to stay on the
sidelines, which will make it hard for companies to continue the ultra-rapid
pace of growth in online retailing, analysts say. The good news is that those
who are already comfortable shopping online are likely to funnel more dollars to
Web sites.


Online shopping growth to slow in next decade – Future of Business –
When Internet pioneer began doing business in 1995, eager analysts forecast a day when people would sit around all day in their pajamas, relying on their computers to order everything from dog food to groceries. Many consumers would see little reason to venture out to the shopping center and visit an actual store, analysts predicted.

More than a decade later, online stores have become an established part of the retailing world but those early predictions appear unlikely to ever pan out.


Filed under: Consumer, digital, interactive, online retail, shopping, websites

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