Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Retailers Push Packagers to Think “Green”

Wal-mart started it – they began pushing manufacturers to reduce their footprint on the environment by reducing their packaging. At this point in time, most decisions on packaging are still related to cost, but as more and more retailers want to highlight the “green” products, and manufacturers begin to see the benefits,  the pace will pick up.

Retailers Push Packagers to Think “Green” – New York Times

Growing demand from retailers and manufacturers for smaller, eco-friendly packages is pushing box makers and chemical companies to create compact packaging that is bio-based and recyclable.

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Filed under: Consumer, CPG, eco-friendly, environment

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