Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Alloy Finds Growing Concern Among Young for Social Issues

This year’s college seniors care more about social issues than any other group before them. This report from Alloy Marketing + Media’s College Explorer Survey is similar to previous reports. Another recent survey from JWT found that 80%    OF American teenagers are concerned about the environment an the role id the US in causing pollution.
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MediaPost Publications – Alloy Finds Growing Concern Among Young for Social Issues – 09/10/2007

THE RETURNING COLLEGE CLASS OF 2007-2008 shows more concern about social issues than any of the previous five classes surveyed by Alloy Marketing + Media’s College Explorer Survey, according to Samantha Skey, the company’s executive vice president of strategic marketing. That’s important news for marketers who want to grab some of their $198 billion in spending power.

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Filed under: caused based marketing, college students, eco-friendly, environment, Teens, Tweens, Young Adults

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