Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Online Video Viewers Looking for News Clips

More than half of internet users watch video online. And – although past reports have said it’s mostly young men watching – a new report from Advertising Age says 69% are over 35 and that the preference is towards news clips.
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Center for Media Research – Daily Brief

A new study by Advertising.com, Inc., reports that that the majority of consumers are viewing video online, at 62 percent of survey respondents. These viewers are not just young adults viewing user-generated videos, says the report, but, in fact, 69 percent are ages 35 and older with a preference for viewing news clips online.

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Filed under: Internet, Video

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