Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Half of all web viewers watching what the other half has to say

Millenials are leading the way when it comes to reading blogs and watching video on the web. It’s clear from a new report from Deloitte shows that Millenials are the early-adopters when it comes to media and technology use.
C.

Center for Media Research – Daily Brief

According to the just released Deloitte’s study on Media & Entertainment practice, looking at how American consumers between 13 and 75 years of age are using media and technology today, Millennials (13-24) are leading the way, embracing new technologies, games, entertainment platforms, user-generated content and communication tools. Data from the survey show that user-generated content is in tremendous demand across the generations, with 51% of all consumers watching and/or reading content created by others.

Powered by ScribeFire.

Advertisements

Filed under: content, early adopters, Internet, technology, UGM, Young Adults

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,829 hits
%d bloggers like this: