New research suggests that when it comes to selling technology products to women, there is a big disconnect between their savvy-ness and how companies view their savvy-ness.
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Media Life Magazine – Tech companies just don’t get women
In recent years, with the internet boom, women are becoming increasingly savvy about technology.
But new research suggests that when it comes to marketing and retailing these products to women, there is a big disconnect.
The result is that consumer technology brands and retailers are set to lose out on about $1.2 billion in sales this year in Britain alone.
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Filed under: Consumer, digital, technology, Women
