Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Tech companies just don’t get women

New research suggests that when it comes to selling technology products to women, there is a big disconnect between their savvy-ness and how companies view their savvy-ness.

~A

Media Life Magazine – Tech companies just don’t get women
In recent years, with the internet boom, women are becoming increasingly savvy about technology.

But new research suggests that when it comes to marketing and retailing these products to women, there is a big disconnect.

The result is that consumer technology brands and retailers are set to lose out on about $1.2 billion in sales this year in Britain alone.

Advertisements

Filed under: Consumer, digital, technology, Women

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,760 hits
%d bloggers like this: