Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Diageo, Zagat To Offer Guide To Drinking Well

People who enjoy eating out like it not only for the food, but for the ambiance, trying new things and of course the drinks. Alcohol consumption can require a certain amount of sophistication (depending on who your friends are) and acquired taste. Diageo has partnered with Zagat to provide people with a guide to drinking well because so much of an evening out revolves around consuming alcohol.
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MediaPost Publications – Diageo, Zagat To Offer Guide To Drinking Well – 09/20/2007

DIAGEO HAS TEAMED WITH ZAGAT to create an online guide to restaurants dedicated to serving premium spirits.

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Filed under: Consumer, spirits, Tastemakers, Young Adults

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