Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

MTV to launch activism social network

Its clear that the upcoming elections are attracting youth interest like never before. MTV has, for a long time, encouraged youth to get involved politically and get involved in the issues that matter to them. In an evolution of Rock the Vote, MTV has launched a new website which is designed to be a resource tool for youth to get informed and connect with others who care about the same issues.

MTV to launch activism social network – Yahoo! News

MTV will launch a new Internet social network sponsored by foundations operated by the founders of Microsoft and AOL to encourage youth activism.

The site,, is designed to be a resource for social and political issues, aiming to inform as well as let users connect with other like-minded people on issues from the environment to sexual health and discrimination.

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Filed under: college students, Gen Y, social networking, social responsibility, Teens, Young Adults

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