Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Toy Makers Make It Hard To Miss What’s U.S.-Made

With the recent lead paint scares due to overseas manufacturing pitfalls, Americans are looking for the Made in the USA logo on toys.

Toy Makers Make It Hard To Miss What’s U.S.-Made –

With foreign supply-chain problems continuing to wear away at the reputations of such toy makers as Mattel Inc. and RC2 Corp., some domestic toy manufacturers are mounting marketing campaigns aimed at showcasing home-grown goods to retailers and potential customers. American flags have appeared on some corporate Web sites, companies are rushing to reissue toy packaging with patriotic colors, and toys are being slapped with big labels that say Made in the USA.

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Filed under: Consumer, Games, Moms, Toys

One Response

  1. Choosing “safe” toys for children has gotten a lot harder recently. I always encourage parents and grantparents concerned about toy safety to play it safe and buy toys made in the USA.

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