Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Wal-Mart Brands Its Green Strategy

Wal-Mart, the company that has been encouraging its manufacturers and consumers to start going green, is going to start making their own compact florescent bulbs.
C.

Wal-Mart Brands Its Green Strategy – WSJ.com

Wal-Mart, the world’s largest retailer by sales, plans for its Great Value CFL bulbs to cost less than brand-name bulbs, pricing a pack of four bulbs at $7.58, or roughly the price of a three-pack of brand-name bulbs. The Bentonville, Ark., retailer intends to stock its bulbs in 3,000 — or nearly three-quarters — of its U.S. stores this month. It is expected to announce its plan today.

Powered by ScribeFire.

Advertisements

Filed under: eco-friendly, environment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,699 hits
%d bloggers like this: