Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

How Do You Say ‘Got Milk” en Espanol?

Understanding the daily lives as well as aspirations has become a major undertaking for many marketers. This article takes a look at Grupo Gallegos, a Hispanic ad agency, that specializes in reaching this ever growing and diversifying group.
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Advertising and Marketing – Spanish Language – Immigration – Retail and Trade – New York Times

Grupo Gallegos advertising runs on Spanish-language television, Spanish radio, in Spanish magazine pages and on Spanish or bilingual Web sites. Some of these enterprises are housed in places you might expect them to be: New York, Miami, Los Angeles, Houston. Many are not. There’s full-time Spanish television broadcasting now in Anchorage; Salt Lake City; Little Rock, Ark.; Wichita Falls, Tex.; Indianapolis; Savannah, Ga.; Boston; Oklahoma City; Syracuse, N.Y.; and Minneapolis. The area encompassing Portland, Ore., now has 10 Spanish radio stations, while four years ago it had only 3. The July issue of ESPN Deportes, with Hugo Sánchez on the cover, had a Gallegos underwear ad inside; so did the gossip magazine ¡Mira!, with Angélica Rivera on the cover; and a People en Español with RBD on the cover; and a Men’s Health en Español, whose cover article promised that James Bond would show readers how to be an hombre de acción.

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Filed under: advertising, Hispanics

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