Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Boomers Use Web for Health Info

Boomers are turning to the Web for health information.

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Boomers Use Web for Health Info – eMarketer
Baby boomers consult healthcare professionals about as much as mature consumers born before 1946, but use a wider variety of sources overall, according to Focalyst’s “Boomers and Decisions About Their Health: It’s All About Control”” report.

Focalyst attributed the difference to boomers’ information-seeking nature and their higher rate of Internet penetration.

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Filed under: Baby Boomers, Consumer, digital, health, Internet, websites

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