Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Halloween Doesn’t Look Too Scary For Sales

Even if the economy is saying “Boo” to consumers, retailers aren’t expecting it
to interfere with a little holiday like Halloween: The National Retail
Federation is predicting total Halloween spending to reach $5.07 billion, which
means the average person will spend $64.82 on the holiday compared to $59.06 one
year ago.

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MediaPost Publications – Halloween Doesn’t Look Too Scary For Sales – 09/25/2007
EVEN IF THE ECONOMY IS saying “Boo” to consumers, retailers aren’t expecting it to interfere with a little holiday like Halloween: The National Retail Federation is predicting total Halloween spending to reach $5.07 billion, which means the average person will spend $64.82 on the holiday compared to $59.06 one year ago.

That includes costumes ($23.33), candy ($19.84), and increasingly, home décor ($17.73, reports the NRF, which conducted its “Halloween Consumer Intentions and Actions Survey” with BIG Research, interviewing nearly 9,000 consumers. And the average Halloween shopper is also likely to spend $3.92 on greeting cards.

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Filed under: Consumer, holidays

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