Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

The View From Your Airplane Window Was Brought to You by …

A start-up called Ad-Air said it had created the “first global aerial
advertising network” — giant, billboardlike ads that will be visible
from the air as planes approach runways. With few blank spaces left, in 10 years from now will consumers ever see a blank space free of ads?

~A

The View From Your Airplane Window Was Brought to You by … – New York Times
LONDON, Sept. 24 — With airlines turning seat backs, tray tables and even overhead bins into advertising platforms, gazing out the window of an airplane has been one of the last ways to enjoy a marketing-free moment.

It looks as if that, too, is about to change — at least during that tedious time on the approach to landing, between the end of the in-flight entertainment program and touchdown on the runway.

A start-up called Ad-Air, based here, said Monday that it had created what it called the “first global aerial advertising network” — giant, billboardlike ads that will be visible from the air as planes approach runways.

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Filed under: advertising, OOH

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