Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Anheuser-Busch: Healthy Pomegranates Get Tipsy, Too

Mintel predicts that we’ll see even more deep purple and red beverages in the
months ahead: “Chefs will explore the deeper health benefits and flavor of
antioxidant-rich foods such as deep red wine and dark chocolate, the subtleties
of red and white tea, as well as the antioxidant-rich açaí berry,” it predicts.
“And the vitamin C-packed acerola cherry will provide additional sweetness to
the functional flavor category.”

It looks like functional foods will be taken to the next level next year.

~A

MediaPost Publications – Anheuser-Busch: Healthy Pomegranates Get Tipsy, Too – 09/26/2007
AMERICANS ALREADY KNEW POMEGRANATE WAS healthy. Now it looks like we think that weird purple fruit might make booze a little better, too. Anheuser-Busch is introducing Bacardi Silver Pomegranate Mojito–a pomegranate-flavored twist on the Mojito cocktail, which it claims is the first nationally available, pomegranate Mojito-flavored premium malt beverage to hit the market.

And Purple, a juice blend that contains pomegranate, cherry, black currant, purple plum, cranberry and blueberry, is turning up in martinis at The Palm, one of New York’s toniest hotels.

“It’s really all about the intersection of this search for the fountain of youth and intense flavor,” says Karen Caplan, president of Frieda’s Inc., the Los Alamitos, Calif.-based specialty produce firm that has introduced the U.S. to such produce powerhouses as the kiwi fruit, the donut peach and sugar-snap peas.

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Filed under: Beer, Consumer, CPG, food, gourmet, spirits

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