Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Bar napkins with graphics that pop out

A new printing process used in photo reproduction is now being used to create vivid images on cocktail napkins without tearing the delicate paper. A great tool to reach men at the bar!


Media Life Magazine – Bar napkins with graphics that pop out
Ad messages on paper napkins are hardly new, but typically they’re a company logo and maybe a tagline. There just wasn’t a lot you could do printing on paper that soft and delicate.

What’s new is the ability to print full-color creative with high-definition quality, so that even the subtlest images have a way of standing out.

They’re showing up in bars and restaurants.


Filed under: advertising, Beer, living target, Men, Promotions

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