Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Betty Crocker Leading The Way To Soul Food

General Mills is filling a need discovered through a recent survey of young
African-American women that shows they are not very confident in the kitchen,
but want to learn how to cook soul food and pass the recipes on to their kids.
The company has launched a dedicated Web site and will host a series of supper
clubs this fall.

It’s important to be authentic, and if you’re not consumers will call you out. Do you think Betty Crocker and soul food are a good fit?
~A

MediaPost Publications – Betty Crocker Leading The Way To Soul Food – 09/26/2007
ALL ABOARD THE SOUL TRAIN at General Mills. Leading the charge is the unlikely Betty Crocker, cultural icon of the kitchen, whose newest recipes focus on soul food dishes.

General Mills is remixing old standards and creating new traditions for 2008, the “Year of the Supper Club.” Think uptown, think A train, think Harlem.

Or, as the food giant’s press release puts it: “Black-eyed peas cornbread salad. Sweet potato pie smoothies. West African peanut stew.” They are just a few of the 100 recipes at ServingUpSoul.com, where consumers also will find advice and instructions for easy cooking and entertaining. The site is a partnership with celebrity-hostess entrepreneur B. Smith.

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Filed under: African American, CPG, families, Moms, Women

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