Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumers’ word is best advertisement, survey shows

Among U.S. consumers, the word most closely associated with advertising is “false.”

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Consumers’ word is best advertisement, survey shows – International Herald Tribune
That disquieting finding – for marketers, at least – comes from a trawl of blogs, social-networking services and other online discussion forums by Nielsen BuzzMetrics, which measures consumers’ brand perceptions on the Internet.

The word association project was carried out in conjunction with a broader survey by Nielsen of consumer attitudes toward advertising in 47 countries. That study showed that consumers typically place more trust in recommendations from other consumers than in other advertising.

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Filed under: advertising, Consumer

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