Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumers bop to rhythm of online music videos

Will the Internet kill the MTV star? Music video viewership on the web is growing at an incredible pace. Record companies are finding that putting videos on the web has a much bigger impact than MTV or BET. Yahoo is leading the charge as a music video destination.

Consumers bop to rhythm of online music videos –

Viewership of music videos moved from TV to the Web at such a fast pace that few saw it coming.

Yahoo (YHOO), the Web’s top music destination, streams 240 million music videos monthly. MTV, which defined the young music video medium but now devotes nearly all of its airtime to non-music video fare, attracted 1 million viewers in prime-time viewing in August.

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Filed under: music, Video

One Response

  1. Laura Robida says:

    Perhaps one of the reasons that online music videos are doing so well is the sheer fact that MTV no longer plays videos. It seems that music lovers still want to see their videos and will look just about anywhere to find them.

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