Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumers Play Games, Interact With Ads In Times Square

A new billboard by Clear Channel has been put up in Times Square. The ads on this billboard are interactive. The technology, built by Spectacolor HD lets consumers tap into free wireless access to download audio and video clips. Ads on the billboard will be sold in 8 minute spots per hour.
C.

MediaPost Publications – Consumers Play Games, Interact With Ads In Times Square – 10/03/2007

CLEAR CHANNEL OUTDOOR’S SPECTACOLOR DIVISION unveiled a high-definition billboard in the heart of New York City’s Times Square that lets consumers play video games and interact with ads.

Powered by ScribeFire.

Advertisements

Filed under: advertising, Consumer, Games, interactive, Mobile, OOH, technology

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,699 hits
%d bloggers like this: