Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Most Find Marketers’ Energy Claims ‘Somewhat Believable’

Are Americans paying attention to the claims of energy efficiency? A new study from Marketing Daily found that that energy efficiency  is increasingly a factor in purchase decisions.  However, few consumers really find the claims of marketers to be very believable.
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MediaPost Publications – Most Find Marketers’ Energy Claims ‘Somewhat Believable’ – 10/03/2007

FROM LIGHT BULBS TO APPLIANCES to the towels in some hotel rooms, marketers are touting “energy efficiency” with, well, renewed energy. Are Americans paying attention to these claims?

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Filed under: Consumer, eco-friendly, environment

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