Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Retailers Ramping Up Their Green Screens

More and more retailers are seeing green in going green. A new survey shows that 83% of retailers are ramping up their environmental policies. The reason? Corporate image.
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MediaPost Publications – Retailers Ramping Up Their Green Screens – 10/03/2007

IT’S NOT JUST WAL-MART AND Tesco. A new survey of leading U.S. retailers reports that two-thirds are actively involved with environmentally friendly practices, and 44% say they have increased their spending on these projects in the last 24 months.

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Filed under: eco-friendly, environment

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