Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Taking Green Message to Great Outdoors

Brand Connections continues to expand their network and reach consumers who are concerned about the environment. This new view is a way for the company to tap into the growing needs of marketers to find the consumers they want.
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Taking Green Message to Great Outdoors – WSJ.com

Hoping to tap into the growing number of big brands launching “green” marketing campaigns, closely held Brand Connections has created a network of 500 ad venues near national parks and mountain resorts throughout the country. Starting this fall, the firm will promote the network to marketers as a way to easily reach environmentally conscious consumers.

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Filed under: advertising, Consumer, eco-friendly, environment, OOH

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