Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumers set to double green spending in one year

Consumers perceptions of environmentalism are continuing to evolve. Environmentalism is seen as a reflection of a consumer’s social status and shows that they recognize the broader value of their responsibility to society and the world. New insights show that consumers are spending time evaluating their everyday lives and activities.

News: Consumers set to double green spending in one year – Customer loyalty, customer retention, and customer relationship marketing daily news and information – free, unbiased news for the marketing executive or researcher.

Consumers in the US expect to double their spending on green products and services during the next year, totalling an estimated US$500 billion for the year, according to new research from Cohn & Wolfe, Landor Associates, and Penn, Schoen & Berland Associates.

The research also found that, despite bipartisan sentiments on politics and religion, 90% of Americans agree that there are important green issues and problems, and 82% believe it is important for companies to implement environmentally-friendly practices.

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Filed under: eco-friendly, environment

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