Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

For Trusted Advice, Consumers Turn to Word of Mouth: Nielsen

Word of mouth reigns supreme when it comes to consumers finding trustworthy sources of information on products and services online. With these new numbers to better understand the influence of word of mouth, it is also interesting to think about the implications this has on social shopping and the future of social shopping networks.


For Trusted Advice, Consumers Turn to Word of Mouth: Nielsen
When it comes to trustworthy sources of information about products and services, consumers overwhelmingly put their trust in…other consumers, according to a new survey from Nielsen Research.

The most recent version of Nielsen’s semi-annual Global Internet survey found that 78% of Internet users said they trusted recommendations from fellow consumers for buying advice. That’s distinct from consumer opinions or reviews posted online, which earned the confidence of 61% of the survey population. Sixty percent said they trusted the information found on Web sites run by the brands themselves.


Filed under: Consumer, digital, Internet, online retail, websites, WOM

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