Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Simply Asia Names Alcone AOR for Consumer Activation (TM)

Need I say more…

Simply Asia Names Alcone AOR for Consumer Activation (TM)

DARIEN, Conn., Oct. 5 /PRNewswire/ — Simply Asia Foods (subsidiary of McCormick & Company, Inc.) has named Alcone Marketing Group as agency of record for their Simply Asia and Thai Kitchen brands. “Alcone’s Consumer Activation(TM) process dove deeply into who the Simply Asia and Thai Kitchen consumers are and crafted programming that connects and motivates them to engage with our brands,” commented Scott Bolonda, VP/GM, Simply Asia Foods. Simply Asia Foods launches their largest marketing effort ever this Fall with integrated programming, created by Alcone that supports the Simply Asia and Thai Kitchen brands. Real Asian Made Simple introduces consumers to the world of Asian cooking, incorporating TV Chef Katie Chin as spokesperson for the brands. National programming, including an opportunity for a consumer to win an Asian Feast for 10 in their home, targeted couponing, online initiatives including cooking demonstrations (http://www.realasianmadesimple.com), email, and promotional print deliver the promotion this Fall. The business is handled out of Alcone’s Darien, CT offices.

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Filed under: Consumer, CPG, Promotions

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