Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

BK-Branded Games To Be Marketed In Deals With Cell Providers

Burger King has announced a licensing deal with mobile content provider Mobliss to create BK branded cell phone games. Consumers will learn about the games in the fast food restaurants and on packaging. The games will run consumers about $10 each. This is a great example of how marketers are trying to find new ways to engage consumers instead of relying on traditional advertising.
C.

MediaPost Publications – BK-Branded Games To Be Marketed In Deals With Cell Providers – 10/08/2007

WOULD YOU LIKE SOME BRANDED entertainment with that? Burger King has inked a licensing agreement with mobile content provider Mobliss, a division of the Index Group, to create downloadable cellular phone games featuring BK-branded content.

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Filed under: Branded Entertainment, Consumer, Games, Mobile

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