Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Nestle, Pepsi and Coke Face Their Waterloo

The bottled water industry is getting a little worried these days. Americans are realizing the amount of resources used in producing the bottles and the amount of waste they create. Instead of purchasing individual bottles, more people are purchasing reusable bottles to carry around with them. Sales in the bottled water category have already begun to slow.

Nestle, Pepsi and Coke Face Their Waterloo – Advertising Age – News

NEW YORK ( — When Robert Rheaume met with retail buyers last year, his $20 Sigg aluminum water bottles were a tough sell. After all, the market was limited mainly to hikers and campers, many of whom were already devoted to Nalgene’s $10 plastic version. But after this summer’s deluge of headlines about the environmental impact of plastic water bottles, he’s got more buyers than he even wants.

“Now the same people that were blowing me off a year ago are calling me and saying, ‘OK, I get it. How can I get onboard?'” Mr. Rheaume said.

Sigg — which has the added bonus of not being made in China — has been approached by several mass-market retailers in recent months as the once-booming $16 billion bottled-water industry, dominated by industry giants such as Nestlé, Coke and Pepsi, comes under siege.

Powered by ScribeFire.


Filed under: Consumer, CPG, eco-friendly, environment

3 Responses

  1. “ Wrong!” says a very close friend of the actress. “ Priyanka just couldn’ t agree with the price that was being offered. The Pepsi people wanted her to work for the same fee again that they paid her earlier. Priyanka naturally wanted to re- negotiate her deal. When the company didn’ t budge, she opted out.”

  2. Many thanks regarding your awsome post. I am going to keep an observation about your blog, i allready bookmarked it to personal list 🙂

  3. Many thanks for the awsome article. I will keep an eye about your own blog, i allready added it to personal list 🙂

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


Blog Stats

  • 371,190 hits
%d bloggers like this: